Privacy Policy

Your privacy is important to us.

Meitu, Inc. and its affiliate or controlled companies ("Meitu", “us”, "our" or "we") are dedicated to protecting the privacy rights of our users ("users" or "you"). This Privacy Policy (the "Policy") is meant to help inform you of your choice and our practices in regard to the manner we collect, store, use, and manage the information that you provide or we collect in connection with our websites, including www.meitu.com, www.meipai.com and www.beautyplus.com (the "Sites") or any of our mobile applications available on mobile app stores (including Apple App Store and Google Play) and mobile platforms (including iOS and Android) (collectively, the "Services"). Please note that the scope of this Policy is limited to information collected or received by Meitu when you are using our Services.

BY USING OUR SERVICES, YOU ARE EXPRESSING YOUR CONSENT TO THIS POLICY AND THE COLLECTION AND PROCESSING OF YOUR DATA, INCLUDING YOUR PERSONAL INFORMATION, IN THE MANNER PROVIDED IN THIS POLICY. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THIS POLICY OR REVISED VERSION, PLEASE DO NOT USE OUR APPS OR SERVICES.

If you have any questions regarding this Privacy Policy or any privacy-related matters, please contact us at support@meitu.com or legal@meitu.com, or via postal mail at Unit 8106B, 81/F, International Commerce Center, 1 Austin Road West, Kowloon, Hong Kong (attention: Legal Department, Meitu, Inc.).


The Information We Might Collect

In order to provide better Services to you, Meitu may collect, to the extent permitted by laws and only when using certain functions and Services, the following data and information.

The Information You Provide Us

When using our Services, we might recommend you sign up for a Meitu account to take full advantage of our Services and their features. When you do, we will collect the information you provide to identify you for the purpose of the register of your Meitu account, including your account name, mobile phone number and so on,which are necessary to sign up for a Meitu account.


Information We Get from Your Use of Our Services

Device Information

When you use any of Meitu applications on a mobile platform, we may collect and record certain information such as your unique device ID (persistent /non-persistent), hardware type, media access control ("MAC") address, international mobile equipment identity ("IMEI"), the version of your operating system ("OS"), your device name, and your location (based on your Internet Protocol ("IP") address, country code of SIM and GPS). This information is useful to us for troubleshooting and helps us understand usage trends among all users.

We may collect your location based information for the purpose of providing you with a correct version of the application and our better Services. Except otherwise provided in the Policy, we will not share this information with any third party. If you no longer wish to allow us to track or use such information, you may turn the internet access and/or GPS off at the device level or disable the relevant permission to our application.

In addition, we may create a unique user ID to track your use of our Services. This unique user ID is stored in connection with your profile information to track the Meitu applications you are using.

User Logs

When using our Services, including engaging with, watching or producing any content in relation to our Services, certain user log information in Meitu applications will be automatically collected, including (i) details on when and how often our Services are being used, (ii) devices statistics, critical operation paths, errors, crashes, language and time zone and so on. These user logs are used to improve our Services and are NOT USED to identify and track our users individually.

Metadata

Metadata is usually technical data that is associated with user content ("Content") and can describe what, when, where, how, and by whom a piece of Content has been generated. When using our Services, we will use the metadata of the photos to provide more precise functions of “Facial Detection”, “Key-Points Recognition”, “Region Segmentation”, “Content Tags” and the other customized function on the basis of the combination of the mentioned basic functions. This metadata is used to improve our Services and is NOT USED to identify and track our users individually. Additionally, we may from time to time with your consent, such as by the way of a special user program, collect and record photos to improve the technology behind our Services.

Forums Messages

Some of our Sites or applications offer publicly accessible community forums. You should be aware that any information you provide and make public in these areas may be read, collected, and used by others who access our Sites. If you cannot remove your personal information from our community forum by yourself, please contact us at support@meitu.com or legal@meitu.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Advertising

We may collect and use information about you, such as your device identifier, MAC address, IMEI, geo-location information and IP address for the purpose of the tracking of the advertising. This information is used together to create a unique user number to help us to better count and track advertising based on language, geographic location and other relevant details. This information is NOT SOLD to outside parties.


Information Collected by Third Parties

Third Parties’ Services

Our Services may contain third party tracking tools from third party service providers. Such third parties may use cookies, APIs, and SDKs in our Services to enable them to collect and analyze your information on our behalf. The third parties may have access to information such as your device identifier, MAC address, IMEI, locale (specific location where a given language is spoken), geo-location information, and IP address for the purpose of providing their services under their respective privacy policies. The Policy does not cover the use of tracking tools from third parties. We do not have access or control over these third parties. If you would like to know the information of the corresponding third parties, please contact us at support@meitu.com or legal@meitu.com

How Will We Use Your Information

We collect your information to improve product performance and user experience. In order to achieve such goal, we may use your information to:

(i) create your accounts;

(ii) operate and improve our Services;

(iii) understand you and your preferences to enhance your experience using our Services;

(iv) respond to your comments and questions and provide customer service;

(v) provide and deliver products and services you request;

(vi) send you related information, including confirmations, technical notices, updates, security alerts, and support and administrative messages;

(vii) enable you to communicate with other users;

(viii) link or combine it with other information we get from third parties, to help understand your preferences and provide you with better services;and

(ix) process your information outside the country you live for the purposes listed above.

Limited Disclosure of Information

We do not have the right to disclose your information unless such disclosure is to:

(i) Protect the safety of any other individuals or property;

(ii) Prevent or deal with any cyber fraud;

(iii) Safeguard the lawful rights and interest of us and our users;

(iv) Realize the purpose as indicated under the section of “The Information We Might Collect” on the condition that the receipt of such disclosure shall be bound to this Policy and shall provide sufficient protection to the Information; and

(v) Comply with laws and regulations, the order from the government authority or juridical decision, usually for the purpose of the protection of network security and the rights, property, and safety of us, our users, or others.

Security of Information

We use a variety of security technologies and procedures for the purpose of preventing loss, misuse, unauthorized access or disclosure of the Information. For example, in some of our Services, we use encryption technology (such as HTTP transfer) to protect certain sensitive Information provided by you to us. Please note that no data security measures can guarantee 100% security at all times. Our systems and the communications networks through which you access our services may be subject to security breaches and failures which are due to circumstances beyond our reasonable control.

Access and Control of Information

We will adopt all commercially reasonable techniques in order to make sure you can access, update and correct your user and registration information or any other information you provide to us when using our Services. We might require authentication of your identity for the purpose of the security of your Meitu account.

Data Retention

Subject to applicable laws and regulations, we will retain your information for as long as the use as stated in the section of “How We Will Use Information” or as needed to provide you our Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to cancel your account or request that we no longer use your information to provide you our Services, contact us at support@meitu.com or legal@meitu.com.

Children Policy

We do not knowingly collect or solicit personal information from anyone under the age of 13 (or any applicable age in your jurisdiction). If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. If you believe that we might have any information from or about a child under the age of 13, please contact us at support@meitu.com or legal@meitu.com.

Your Consent to International Transfer

You understand and agree that (i) we may collect and store your information, as outlined in this Policy, within servers located in the People’s Republic of China (“PRC”), as well as other countries, and that this process would include international transfer of your information; and (ii) we may transfer information that we collect about you to our affiliate companies or to other third parties (please refer to “Third Party Services” in this Policy) across borders according to this Policy. Please note that these countries and jurisdictions may not have the same data protection capacity as your own jurisdiction, and you therefore consent to the transfer of information to PRC and the use and disclosure of information about you, including personal information, as described in the Policy. If you disagree or would like to know more, please contact us at support@meitu.com or legal@meitu.com.

Governing Law and Dispute Resolution

The Policy, including, but not limited to, its conclusion, validity, construction, performance and settlement of the disputes, shall be governed by the laws of the Hong Kong Special Administrative Region, without giving effect to the principles of conflict of law. Any disputes arising from, or in connection with the Policy shall be first settled through friendly negotiation between you and us and please contact us at support@meitu.com or legal@meitu.com. In the case where no settlement to the disputes can be reached through amicable negotiation, the disputes shall then be submitted to Hong Kong International Arbitration Center under the Hong Kong International Arbitration Center Administered Arbitration Rules in force when the Notice of Arbitration is submitted. The seat of the arbitration will be Hong Kong. The arbitral award is final and binding upon both parties. The arbitration fees shall be borne by the losing one except otherwise awarded by the arbitration commission.

Amendment to the Policy

You agree that we may update or revise this Policy in order to comply with the laws and regulations or our newly commercial arrangement and you consent to be bound by the revised version of this Policy. If significant or material amendment to this Policy is involved, we may send a notice on the Sites if necessary. We recommend you to periodically stay tuned to the notices on the Sites.

Special Terms for USA Users

If you are a user of our Services in the USA, the following terms are incorporated into the Policy, and prevail the terms of the Policy to the extent of any inconsistency.

If you are a California resident, you agree to waive California Civil Code Section 1542, and any similar provision in any other jurisdiction (if you are a resident of such other jurisdiction), which provides: "A general release does not extend to claims which the creditor does not know or suspect to exist in his favour at the time of executing the release, which, if known by him must have materially affected his settlement with the debtor."

EACH OF THE PARTIES HERETO IRREVOCABLY WAIVES ANY AND ALL RIGHT TO PARTICIPATE IN A CLASS ACTION IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THE POLICY CONTEMPLATED HEREBY. ANY DISPUTES BETWEENED YOU AND US SHALL BE RESOLVED BY A BINDING AND INDIVIDUAL ARBITRATION AS SET OUT UNDER THE POLICY.