Creating and Sharing Beauty

Our Mission

“Our mission is to create a global community where people from all around the world can explore and discover new ideas related to beauty, and ultimately by using our virtual tools, have more confidence to bring these new ideas into the real world.”

About us

A pioneer in mobile beauty experiences since 2008, Meitu’s apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Meitu’s photo and video editing apps use patented facial recognition and machine learning algorithms to map each user's unique facial features; offering the most precise and natural virtual makeup application and retouching for each user’s unique skin tone and facial structure.

Meitu has emerged as the leading digital ecosystem for beauty – encompassing virtual try-on, Augmented Reality experiences, content exploration, trend spotting, makeup tutorials and m-commerce.

1.1 billion

unique device installs

510 million+

videos uploaded to Meipai

450 million

monthly active users worldwide

26 countries

with more than one million users in each

6.0 billion

photos generated from Meitu apps per month

500 million

users outside of China


World’s #1 Beauty App Developer

Meitu is the world’s #1 beauty app developer. Using our proprietary facial recognition and virtual try-on technologies, we can provide our partners with a unique way to connect with millions of mobile consumers all around the world.

Opportunities include

• Virtual branding experience
• Sponsored makeup looks and filters
• In-app marketing
• Branded video content
• Online-to-offline partnerships
• Revenue sharing

Looking to break into the china market?
we can help!

• Consumer marketing expertise in APAC – including China
• Assistance working with Chinese government
• Introductions to top APAC influencers, media and brands
• Partnerships with top social media brands, communication platforms and payment providers
• And of course, direct access millions of smartphone owners in China – the world’s #1 beauty market

Interested in learning more?
Please contact




Palo Alto








Hong Kong

Los Angeles

Mexico City

São Paulo